Today’s marketer is confronted with the effects of a melting-pot society more than ever before. Hispanic immigration has produced a strong second in consumer buying of American goods. Along with English-based promotion for an American culture (diverse enough in and of itself) many companies are raising an eyebrow at the idea of Spanish-based advertising that [...]

Promotion that is web-based is transitioning out of a foundation of separated site location and individual content searches. Modern Internet users are demanding more functionality such as is provided through links, site mergers, and attatched search engines. The desire for a more networking-friendly corporate world-wide-web has laid the building block for search engine exclusivity such as [...]

The beauty of business blogging is that it is so functional. Take a social networking creation and turn it into a business marketing opportunity as opposed to attempting to entertain an audience through serious business devices. It works like a charm. The charm of the blogosphere is working in more ways than one. Even executives [...]

The truth hurts. Especially when you’re a business caught in the middle of highly-publicized fallout…and it’s all true. Or perhaps your company finds itself in a little corporate drama every once in a while that you assure your marketing audience "just goes with the territory."
Let me assure you, this is not the time to [...]

Sometimes I go back over old posts at my other blogs so I can find some content promotion tools that have never gone out of style.
Today I am proud to re-direct you to The Instant Press Release generator from Duct Tape Marketing, one of my most favorite blogs.
If you find yourself in the situation [...]