To accomplish the basic purposes of a blog you need do no more than create an intelligible splattering of words at your blogsite. At the least you will be generating an increase in search engine hits, if nothing else. The public that stops by may do so only out of curiosity and then discontinue their [...]

If you’re plugging away at a blog day in and day out, you have good company.  Everyone is blogging.
That makes the market for what you are writing really, really congested.  Besides narrowing your focus, what else can you do to make your blog more read?
Blogging Tips from SCOUT (must read):
1. Understand the fundamentals of Blogger Relations [...]

If you truly want to have your internal blog read, you can’t simply set
it up and assume your employees will gravitate towards it. A strategy
must be undertaken to make it a daily must-read. Continued from Part One.
Make the content vital to survival:

Update it often with helpful informationKeep it current for maximum use.  There’s [...]