While results like this aren’t typical, the return on blogging is demostrable through this case study by Debbie Weil:
So what’s Charlene Li’s ROI on blogging?It’s, er, over 5,000 percent. That’s based on her calculation that her blogsite triggered $1 million in new business for Forrester last year. Charlene, who’s a principal analyst for Forrester based [...]

It has been said that podcasting is where blogs and radio intersect. It is a commonly known fact that business blogs can be highly effective. The next step in this process is having a business podcast either for internal or external messaging of your content, products,services, news updates ect.
When traditional business publications such as Fortune, [...]