Most small businesses can’t afford to retain a PR firm to write releases, place them on the news wires, and schmooze with the media. Good PR campaigns help promote the business goals and are frequently getting distributed to the wire services. What these businesses overlook is how well a business blog can acheive [...]
The most tempting thing to do when you begin blogging for your company is to structure your voice in such a way as to admit no error and come off as stodgy, perfect and very unlikeable.
And, if you have a traditional PR firm handling your blog, you may just end up with a blog that [...]
Blogs can be used to assist you in your PR efforts. There are several ways this happens.
1. Client to Company conversationsUsing your comments and your posts, you can build an effective means of conversation between you and your clients. Whether you are as large as Starbucks or as small as a local pet store, you [...]
One of my key phrases is ‘transparency’. No situation calls for transparency more than when responding to negative press.
While your PR and marketing groups may end up responding to the same negative press, the approach they take may be radically different than that of your blogger(s). In fact, I’d suggest that the people coaching or [...]
Though some corporations choose to ban RSS feeds, others understand the positive impact RSS can have on their business and they embrace this positive change.
RSS can do so much to enhance your business:
PR BloggingThe PR impact a blog can have on your business should not be understated. A blog is truly the easiest way [...]
Is full contact info necessary if you are a full-time blogger?
I’ve posted on this before but it bears repeating… You should have some sort of immediate contact info on your blog. Whether it’s your cell phone (as in Robert Scoble’s case), your business line (as in Steve Rubel’s case) or your Skype name with online [...]
A corporate evangelist is a necessary component of a Web 2.0 company. The job is similar in nature to a PR representative, but with more authority.
The best example is that of Robert Scoble. I’m not going to link to Robert, he sure doesn’t need it and I think it would be more eduational for [...]
When you blog, you’re having a conversation with your customers. Blog about your upcoming products. Describe the products, and ask your readers to help you to make them better.
When you blog about your new products, not only do you get customer feedback and invaluable (free) consumer research before a product is launched, but you also [...]