One of my key phrases is ‘transparency’.  No situation calls for transparency more than when responding to negative press.
While your PR and marketing groups may end up responding to the same negative press, the approach they take may be radically different than that of your blogger(s).  In fact, I’d suggest that the people coaching or [...]

A recent poll at Morgan McLintock’s blog suggested email is overused:

82% of you think that PR consultants are too dependent on email. We use
it for pitching the media and bloggers, for updating clients, for team
organization, agency management, partner relations - the list goes on.
In fact, when the email server goes down, many PRs don’t know [...]

If you’re plugging away at a blog day in and day out, you have good company.  Everyone is blogging.
That makes the market for what you are writing really, really congested.  Besides narrowing your focus, what else can you do to make your blog more read?
Blogging Tips from SCOUT (must read):
1. Understand the fundamentals of Blogger Relations [...]

Steve Rubel joined one of the largest PR firms, Edelman, and left the private PR firm, CooperKatz earlier this week.
Edelman has been hiring other well-known bloggers to help their clients secure a place in the blogosphere.
In September, the firm brought RedState.org blogger Mike Krempasky onboard to handle the Wal-Mart account. Krempasky founded the Web site [...]