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Blog site promotion can be accomplished through a number of avenues. This post talks more specifically about press releases.
By creating press releases, you are able to reach your readers and a broader spectrum of the public who might be interested in your blog. you are Generate leads through the creation of press releases. Creating a [...]
Most small businesses can’t afford to retain a PR firm to write releases, place them on the news wires, and schmooze with the media. Good PR campaigns help promote the business goals and are frequently getting distributed to the wire services. What these businesses overlook is how well a business blog can acheive [...]
Time yourself – how long will you give me to capture your attention with this blog? 5 seconds? 1 Minute? Most likely, I have about 10 seconds to either interest you or watch you leave my website. As a busines blogger, you can greatly impact key website metrics like “time on site” and “average page [...]
Wired editor Chris Anderson coined the term “the long tail” in his 2004 book of the same name. Anderson hit upon one of the best reasons you should be publishing a business blog: the long tail. In the book, Anderson talks about the way information is sought on the Internet. The “long tail” refers to [...]