Yahoo! has just announced that they have expanded the number of ad keywords a site may exclude to 250 terms, up from 20 exclusion terms previously. Yahoo’s Excluded Words act on context sensitive ads displayed in search results. These excluded words can be applied to ad groups and entire ad campaigns. Yahoo’s exclusion approach is [...]

Blog optimization and achieving high search engine visibility is not a one shot proposition, as any company establishing their online presence can attest to. Many small businesses recognize the necessity and benefits of implementing a blog site platform to secure and advance their online presence through blog marketing, podcasting, etc. The question that ultimately arises [...]

We all realize that downloadable music is hot right now, and will continue to remain so, but CNet’s recent story on iTunes selling more music than Tower Records or Borders is just the tip of the iceberg.
To merely see the revolution of downloadable content as pertaining to music, or even video is dangerous. [...]