Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]

Now available — Forrester podcasts! These free podcasts focus specifically on interactive marketing and feature and feature a series of interviews with analysts and industry leaders who spoke
at our Consumer Forum in October. Note that we are currently testing this new medium and we’re trying to figure out what works, what doesn’t. So we’d [...]

Small Business Trends has taken a look at Podcasting Trends for 2007 as related to small businesses. Although the interpretations pertain to small businesses, the facts are clearly valid no matter if you are B2B or B2C.
The author sites the growing sales in MP3 phones and players - together over 320 million in 2007 anticipated. [...]

UC Berkeley is offering over 50 free courses available via iTunes (click here to launch their site in iTunes).

No matter where you live, you can access at no cost the very same courses attended by students paying full tuition. And, given the critical mass of courses being offered across a range of disciplines, you can [...]

Creating a business profile at Fwicki can be a great way to integrate RSS technology into other aspects of your business. Customizable RSS feeds are combined with other online technologies, including Mashup, Web 2.0, Community Tagging and AJAX. PR Web reports on the use of RSS technology in this new Web application:
In short, Fwicki is [...]

RSS technology is taking off in the mainstream as more and more companies get into the act. The Firefox Internet browser and Apple are two companies that are using RSS technology quite heavily. When you get these products, syndication technology is practically built in, says Rebecca Lieb of ClickZ Experts:
RSS reader apps abound, in every [...]

As with all marketing endeavors, the easiest way to market to a demographic is to ‘get inside their heads’ and understand how they think.  Of course, that’s easier said than done.
However, with iTunes it’s not actually that hard to do.  Look at popular podcasts.  You can do a search for a term like "social networking" [...]

One great way to ‘hook’ your listeners is to connect with them on a personal level.  Of course, while this is true with blogs and email newsletters, it’s so VERY true with podcasts.Try telling your storyTell us how you came to be in the business that your are in…  Tell us why you love it [...]

One of the easiest ways to save yourself time in podcasting is to create canned intros to build your podcasts easily, without the need for extensive studio time.
I have several podcasts I do in a month.  For each series, I have a canned intro that I created in the beginning.  After my podcast recording is [...]