Marketing your podcasts through social media is critical for building followership. Podcasts themselves are a form of social media, and as such, it is a natural and easy fit to use other SM platforms to promote your message.
There are multiple options, some have a broader impact than others. Here are some of my favorite tools [...]

You use social networks, microb-blogs, and comment on other blogs as a way to share and market your blog, but are you tapping into the huge list of options for sharing your podcast? Here is a quick list of sites that can help your subscriber base for your podcast.
odeo.com
grepr.com
blubrry.com
collectik.net
blip.tv
mobilcast.com
Podcast.net
Podfeed.net
podnova.com
Like social networks, there are probably [...]

Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]

What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  [...]