Posts Tagged ‘podcasts’

Podcast Marketing: Podcasts need love too.

Friday, June 20th, 2008

You use social networks, microb-blogs, and comment on other blogs as a way to share and market your blog, but are you tapping into the huge list of options for sharing your podcast? Here is a quick list of sites that can help your subscriber base for your podcast.
odeo.com
grepr.com
blubrry.com
collectik.net
blip.tv
mobilcast.com
Podcast.net
Podfeed.net
podnova.com
Like social networks, there are probably [...]

Universal McCann Study Shows Strong Growth In Social Media Uptake

Wednesday, April 23rd, 2008

Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]

Enhancing Your Words with Audio and Video

Thursday, March 6th, 2008

What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  [...]

Who Has Usurped Your Market Authority?

Thursday, August 16th, 2007

The technology that promotes your site, i.e., blog site platforms, XML/RSS, podcasts, videos, etc., is always subject to change. Certainly, if you have been exploring the possibilities of blog marketing for your small business, you no doubt have read about Google’s transition to universal search and the growing emphasis on vertical search, suggesting [...]

Content Still King

Tuesday, August 14th, 2007

“You know, I get completely dumbfounded at conferences sometimes when webmasters ask me things like: “Can Google read my CSS?” I’m like, who gives a shit? Shouldn’t you be more concerned about finding ways to get end users to interact with your web pages, rather than losing sleep over whether a bot can read a [...]

Business Blogging and E-Commerce

Friday, August 3rd, 2007

In studying the elements on a web page that lend to or obstruct conversions, one writer noted the general disconnect between big box retailers design philosophies for their brick and mortar operation in contrast to the shopping experience that they provide their customers online, as if they imagine that their online customer has lower expectations.

Meeting [...]

Optimizing for Images, Videos, and Podcasts

Wednesday, July 25th, 2007

Blog marketing through the use of videos is rapidly gaining interest as it continues to result in increased traffic and conversions for online marketers.We recently touched on the importance of optimizing the images on your website. In a recent interview, Rohit Bhargava of Interactive Marketing confirms the importance for image and video/podcast optimization.

Image, Video and [...]

Blog Site Platforms Provide for Steady Growth

Thursday, June 21st, 2007

Blog site platforms are designed for versatility, providing a flexible yet solid foundation from which to deploy a number of blog marketing campaigns by utilizing a variety of tools, such as RSS publishing, optimized blog content, pod casting and videos. Each one of those tools, individually and in concert, work towards optimizing your site [...]

HumbleBeads and Hot Marketing

Friday, April 6th, 2007

A small business profits handsomely with the inclusion of a blog in their marketing scheme. It particularly gives unprecedented exposure to artists, stylists, writers, craftsmen and all of those trades who, in the past, have had to rely on traditional and often costly methods to gain exposure.
HumbleBeads is so named for the humble quality of [...]

Podcasting to attract advertising spends

Wednesday, February 14th, 2007

Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]