Small Business Trends has taken a look at Podcasting Trends for 2007 as related to small businesses. Although the interpretations pertain to small businesses, the facts are clearly valid no matter if you are B2B or B2C.
The author sites the growing sales in MP3 phones and players - together over 320 million in 2007 anticipated. [...]
UC Berkeley is offering over 50 free courses available via iTunes (click here to launch their site in iTunes).
No matter where you live, you can access at no cost the very same courses attended by students paying full tuition. And, given the critical mass of courses being offered across a range of disciplines, you can [...]
If you are going to use podcasting to supplement your marketing efforts, you need to stick by the ‘added value’ marketing rule. One tried and true way to get people to try your new medium - whether your website, your email newsletter, your blog or your podcast - is to offer something extra.
Making your [...]
<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.
Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long [...]
For the tourism industry, what Philadelphia has done with its podcast marketing is sheer genius. Offering audio podcast tours of the city, allowing sight-seers to choose what to listen to and learn about the city’s landmarks. This can also be applied to a variety of other industries. It is possible to offer an audio or [...]
One of the most convenient uses for podcast communications is the use of podcasting for training purposes. The insurance industry is now using podcast marketing for advertising and branding purposes, as well as to help train insurers in using the latest new media techniques for more effective advertising and brand marketing. Podcast marketing is convenient [...]
It’s a guarantee that Apple is feeling ecstatic that its relatively recent iPod device is suddenly the savior of two of the most notable automobile manufacturers, Ford and GM. Both car companies are integrating iTunes software and iPod capabilities into their production lines for a stab at savvy car buyers. It’s no secret that the [...]
Marketers maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization. This is especially true for a consistent weblog.
Blogging can satisfy the marketing [...]
Every so often marketers that play a role in maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization, or SEO to the cyberworld. [...]