You currently blog, and you probably Twitter - so what’s the deal with Tumblr and why should you use it? Micro-blogging sites like Twitter, Jaiku, and Tumblr are great extensions of your blog - but are not meant to be a replacement. In fact, micro-blogging is valuable to a blogger because it’s a [...]
You use social networks, microb-blogs, and comment on other blogs as a way to share and market your blog, but are you tapping into the huge list of options for sharing your podcast? Here is a quick list of sites that can help your subscriber base for your podcast.
odeo.com
grepr.com
blubrry.com
collectik.net
blip.tv
mobilcast.com
Podcast.net
Podfeed.net
podnova.com
Like social networks, there are probably [...]
There are different schools of thought on podcasting - some say podcasting IS the marketing, and other argue that podcasts are only tools to help promote other things (whitepapers and case studies, branding, or product marketing for example.) Regardless of which side of the fence your on, these steps will improve your podcasts immediately [...]
Blog marketing isn’t confined to brick and mortar operations by any means. In fact, the role that blogging can play in consultancy is amazingly versatile. Using blogs, RSS publishing, video and podcasting gives the consultant an amazing array of tools to broadcast their expertise to their target market. Moreover, it allows the consultant unfettered freedom [...]
Podcast marketing is met with skepticism by some corporations and businesses. Certainly it is new terrain, and can often appear more like a Wild West show than a viable advertising medium. But just as a viable country emerged out of the “Wild West”, as podcast and video marketing is being refined, a very viable marketing [...]
Business blogging for the lone entrepreneur is nothing short of a windfall. Especially for those whose commodity is knowledge. Video and podcast marketing have afforded teachers, language experts, trainers, and consultants of all stripes an entirely new and potent means of serving and expanding their client base.
Permission Marketing
Marketing expert Lisa Wehr states that“With the advent [...]
Blog site platforms are designed for versatility, providing a flexible yet solid foundation from which to deploy a number of blog marketing campaigns by utilizing a variety of tools, such as RSS publishing, optimized blog content, pod casting and videos. Each one of those tools, individually and in concert, work towards optimizing your site [...]
Mommycast.com, a recent “Official Honoree” of the Webby Awards, employs a blog that is 100% podcasting. Webby award notwithstanding, is that a mistake? I pause to wonder how many “mommies” have Ipods. How many potential readers and potential customers are lost when they realize that,save for podcast summaries,there is no written content?
It is important to [...]
Is your advertising dollar playing to an empty house?
“While the traditional commercial is not extinct quite yet, it’s on the endangered list. “That ship has sailed,” says Joseph Jaffe, author of the book, “Life After the 30-Second Spot.”
Where has your audience gone?
“The average American spends more than 15 percent of his media time online, as [...]