Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote [...]

Is there a business case for podcasting? What is it?
Will people pay for podcasts?
What will that mean for audio quality?
What’s the Podcasting Specification Working Group?
Michael Dunn, the expert podcaster, gives some of
his views on the business of podcasting.
[The interview was recorded live at the Syndicate conference, so be warned
that audio quality is not the best]
Click
here [...]

Podcasting, the delivery of audio through an RSS feed, is as popular this year as the notion of business blogging was in 2004. Backed by the power of RSS, any blogger can deliver audio commentary to their audience with an ease that former semi-automatic deployments of streaming media simply didn’t allow for, to an ever [...]