Business blogging for the lone entrepreneur is nothing short of a windfall. Especially for those whose commodity is knowledge. Video and podcast marketing have afforded teachers, language experts, trainers, and consultants of all stripes an entirely new and potent means of serving and expanding their client base.
Permission Marketing
Marketing expert Lisa Wehr states that“With the advent [...]
Blog marketing pertains to the development of strategies that maximize the versatility of a well constructed blog platform. Blog promotion tools such as RSS publishing and podcast marketing can serve to deliver your brand instantly across a targeted swath or network of blogs that research has determined constitute your audience.
“…a network’s value is the [...]
Mommycast.com, a recent “Official Honoree” of the Webby Awards, employs a blog that is 100% podcasting. Webby award notwithstanding, is that a mistake? I pause to wonder how many “mommies” have Ipods. How many potential readers and potential customers are lost when they realize that,save for podcast summaries,there is no written content?
It is important to [...]
Often a small business owner will not recognize how beautifully their product or service lends itself to a strong online presence. Home remodeling is such a business.
Bill had always been a staunch believer that the quality of his work combined with the old standby - word of mouth - would be sufficient to carry the [...]
Is your advertising dollar playing to an empty house?
“While the traditional commercial is not extinct quite yet, it’s on the endangered list. “That ship has sailed,” says Joseph Jaffe, author of the book, “Life After the 30-Second Spot.”
Where has your audience gone?
“The average American spends more than 15 percent of his media time online, as [...]
Podango, a hosting service for individually owned podcast stations, today launched a very useful station by Jason Van Orden. It’s called The Podcasting Mastery Station and is meant to assist new podcasters and to share podcasting know-how.
If you are not familiar with Podango, go check out the site. It’s very well designed and well [...]
Open Culture, a site which is itself a podcast directory, links to a great resource for podcasts called the “Public Radio Podcast Catalogue” on PublicRadioFan.com
With over 900 public radio programs from all around the world on all sorts of big and niche categories, it’s a great directory to find content - and submit content to. [...]
Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]