Ever wondered WHY podcasting is different than traditional news radio? 
One word:  Syndication.
Syndicating a podcast, or subscribing to a podcast, means that in one-click your listeners are ‘buying’ your audio and they’ll keep getting it until they unsubscribe.
Podcast syndication makes your site ’sticky’ in that your users will come back week after week to see [...]

If the fact that the ‘word of the year’ for 2005 was Podcasts didn’t ‘clue you in’ to the importance of podcasting and how mainstream it’s use was becoming, PRWeb’s naming the month of February ‘podcast month‘ should cement podcasting’s place in your business plan.
PRWeb, an online press release distribution service, has named February 2006 [...]