If you are going to use podcasting to supplement your marketing efforts, you need to stick by the ‘added value’ marketing rule. One tried and true way to get people to try your new medium - whether your website, your email newsletter, your blog or your podcast - is to offer something extra.
Making your [...]

If the fact that the ‘word of the year’ for 2005 was Podcasts didn’t ‘clue you in’ to the importance of podcasting and how mainstream it’s use was becoming, PRWeb’s naming the month of February ‘podcast month‘ should cement podcasting’s place in your business plan.
PRWeb, an online press release distribution service, has named February 2006 [...]

If you are looking for ideas in creating your podcast strategy, look to IBM:
McCarty, part of IBM’s strategic communications team, is one of the people helping lead IBM into the new world of blogging and podcasting.
IBM started to encourage employees to read and create the online journals known as blogs last May. Shortly after, IBM [...]

I can’t think of a more enjoyable way to do research than to sit back and listen to podcasts.  But, that’s precisely what a budding podcaster should do if he doesn’t know what direction he wants his podcast to take. 
Listening to podcasts is a great way to test the waters, see what’s out there, [...]