If you are looking to begin podcasting, you’ll first have to decide your topic for concentration.  If you have an existing business, you can easier narrow down your niche.  However, even someone with an existing podcast will need to decide how tightly they want to concentrate in a specific area.
A ‘marketing’ podcast will not do [...]

Be sure to promote your podcast in Yahoo!’s beta service for podcasts, because though it is very new, at less than a year old, it is already very well used.
And, because it is a web-based podcast directory, as opposed to iTunes’ proprietary, software-dependant model, Yahoo! Podcasts assist you greatly with visibility in the search engines.
For [...]

Ever wondered WHY podcasting is different than traditional news radio? 
One word:  Syndication.
Syndicating a podcast, or subscribing to a podcast, means that in one-click your listeners are ‘buying’ your audio and they’ll keep getting it until they unsubscribe.
Podcast syndication makes your site ’sticky’ in that your users will come back week after week to see [...]

Widening your audience is important when you are using podcasting to market your business.  So, what are some ways to broaden your listener base?
Podcast Visibility

iTunes
Yahoo! Podcasts
Odeo
Juice

Podcast Networking

Yahoo! Podcasters Group
San Francisco (or other community) Podcast Meetups
Collaborative Podcast Efforts

Great ContentIf your show fills a need AND is entertaining, you’ll have no problem finding an audience.

If you’ve no idea what a SERP is or why it’s important, you should read my Introduction to SEO post:
… large search engines, like Google, MSN, and Yahoo index your content to determine what your site is about. They load the data on your site into their indexes, and then when a searcher enters a [...]

While the topic seems a little boring to someone like me, I suppose the intended audience might be excited to learn that Microsoft is podcasting on IT.
From Chris Pirillo:
Yeah, look at the title for this page: Download details: Podcasts: How Microsoft IT Implements Encryption Using SQL Server 2005. Not exactly a subject that would [...]

While a successful podcast can have any number of people, there is something to be said for having a group that feeds off of each other to keep the conversation flowing.
A week or two ago I did a podcast as a part of The Podcast Roundtable and it was a great collaborative effort.
I’ve attached the [...]

Look for hip-hop and jazz music podcasts to be offered on BET, created by Lexus. The luxury car manufacturer will be touting its newest SUV, the IS.
The Toyota luxury brand’s four-week effort is centered around LexusFusion.com, a microsite where visitors can subscribe to podcasts, view a behind-the-scenes video of the making of a radio [...]

Just to remind you how popular portable media is and it’s effect on society, here’s the latest from FT.com on the Queen’s New Year’s Honours List:
British-born Mr Ive, senior vice-president of design at Apple Computer, the iPod’s Silicon Valley-based maker, was made a Commander of The Most Excellent Order of The British Empire. The honour [...]