If you are looking to begin podcasting, you’ll first have to decide your topic for concentration.  If you have an existing business, you can easier narrow down your niche.  However, even someone with an existing podcast will need to decide how tightly they want to concentrate in a specific area.
A ‘marketing’ podcast will not do [...]

Traffic comes to your site in three ways:

Referred by another site
Search Engines
Directly via your url being inputted

To capture maximum traffic, you’ll need to develop a strategy to reach each of these markets. However, by podcasting, you may see a bit of a difference here.
Site referrals will be more common because, at present, there really [...]

Think about your own TV/Radio habits, and tell me, are you an ambient listener?
Jeremiah brings up a good point:
I suspect that many podcast consumers are doing other activities besides listning, as a podcaster, how should you respond?
Write your podcast script or notes to match what your audience is doing. In my experience, they’re intently [...]