Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]

There are different schools of thought on podcasting - some say podcasting IS the marketing, and other argue that podcasts are only tools to help promote other things (whitepapers and case studies, branding, or product marketing for example.) Regardless of which side of the fence your on, these steps will improve your podcasts immediately [...]

Podcasting is becoming more and more popular, and one way you can utilize your podcasting marketing strategy is to create a podcast product or press release. This can be especially helpful if you want to integrate interviews into the product release. And, you can include demos if you use a video podcast as your product [...]