The most marketing promotion for the least effort. If that’s the type of marketing your industry wants, you’ll be interested to find that a new software release is providing just the opportunity for common bloggers to turn their script into sound. As we know, trailing closely behind technological developments geared toward the everyday social networker [...]

Podcast publishing’s reputation of being an enticing marketing tactic proves its promotional power in a successful attempt by Speedo brand. Speedo recently unleashed a wave of swimming podcasts following an initial attempt at podcast promotion featuring Olympic Swimming Champion Michael Phelps.
Apparently Speedo finds podcasting success pleasing to their promotional agenda as the company has [...]

Before the new release Clerks II hits the big screen, it will be advertised via the interactive format of video podcast. The much-smaller screen debut of video podcasting promotion will allow the Clerks II fanbase to enjoy excerpts of cast interviews, the film’s making, and tidbits about the movie’s various humor-filled attributes.
Video podcast promotion of [...]

Your podcast is full of great content and is useful and topical for your niche.  It brings you business and it encourages people to stay on your site longer.
However, have you considered the audience beyond your own site?  There are several ways to reach that audience.  Podcast Directories are a highly popular way to grow [...]

The benefits of using a series of podcasts to cover a particular subject are twofold:
1.  DeliveryOne thing you do not want to do is stretch your 15 minute podcast to an hour and a half to cover your subject well.  If your listeners subscribe to a typically 15 minute podcast, then they expect to hear [...]

No one has networking and conversation down any better than Easton Ellsworth.  He’s an expert in getting to know people and bringing them to his weblog day after day.
Anyone interested in content promotion will learn a great deal from watching him deliver consistent traffic and great content, day after day, at Know More Media’s Business [...]

Just lately I’ve been spending more and more money advertising with Adwords. I’m a big believer in Adwords spending, if done using specific targeting. The ROI is great if you choose action-specific keywords.
So, as I like to promote my own business podcast, I’d be interested in the possibility of an adwords campaign for a business [...]

So you want some podcast exposure?  One man thinks he has the answer:
How’s it work? Simple - you send us $5 and three lines of text. We’ll speak those three lines during the show somewhere and you’re guaranteed that show will be downloaded at least 500 times in the first 30 days.The three lines of [...]

Promoting your podcast is important.  Your podcast should help you LURE people to your site.
Look for niche directories, like the women’s podcast directory, to promote your business podcast:
If your business is women-owned or women-run (and which one isn’t?)… 
No, just kidding.  But, if you do have a  woman at your helm or at the
very least, a [...]