The number of people interested in podcasting is growing: 15 million adults have recently downloaded a podcast of some sort according to Nielsen/Net Ratings. The estimate is 56 million by 2010. This means that there is a great opportunity for podcast marketing, and it is coming at a time when RSS technology makes it easy [...]

PBS has had such success with podcasting its content that it is now offer video podcasts of some of its programming. Children’s programming offered will include Arthur, Fetch! and Cyberchase, while primetime video podcast programming will include Antiques Roadshow, Nova, Now and Scientific American Frontiers.
Today’s video podcast announcement marks the first time that PBS viewers [...]