Businesses that are podcasting can take the advice of popular and successful bloggers. Stay focused on your tight niche topic.
If You Don’t Know The Purpose of Your Blog Neither Will Those Reading It
Perhaps I have stated the obvious but really, if you cannot decide
what the purpose of your blog is then you will struggle [...]

While a successful podcast can have any number of people, there is something to be said for having a group that feeds off of each other to keep the conversation flowing.
A week or two ago I did a podcast as a part of The Podcast Roundtable and it was a great collaborative effort.
I’ve attached the [...]

Who is the target of this podcast?  The first step in creating a podcast is deciding how to reach your target audience.   
1.  Should your style be conversational, educational, or professional?
Each listener is different, but generally you can look at the type of material you are releasing to decide on a style.  A weekly consumer [...]