Is your advertising dollar playing to an empty house?
“While the traditional commercial is not extinct quite yet, it’s on the endangered list. “That ship has sailed,” says Joseph Jaffe, author of the book, “Life After the 30-Second Spot.”
Where has your audience gone?
“The average American spends more than 15 percent of his media time online, as [...]

Podango, a hosting service for individually owned podcast stations, today launched a very useful station by Jason Van Orden. It’s called The Podcasting Mastery Station and is meant to assist new podcasters and to share podcasting know-how.
If you are not familiar with Podango, go check out the site. It’s very well designed and well [...]

Open Culture, a site which is itself a podcast directory, links to a great resource for podcasts called the “Public Radio Podcast Catalogue” on PublicRadioFan.com
With over 900 public radio programs from all around the world on all sorts of big and niche categories, it’s a great directory to find content - and submit content to. [...]

Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]

PodcastAlley.com is a directory for podcasts and an intuitive portal for users to find podcast content.
Unlike many directories, which users find frustrating, PodcastAlley has many more ways to find content. From the Top 10 of the Month to Featured Podcasts to Newest Podcasts. Each category of which can be subscribed to by RSS.
PodcastAlley features 28,174 [...]

Small Business Trends has taken a look at Podcasting Trends for 2007 as related to small businesses. Although the interpretations pertain to small businesses, the facts are clearly valid no matter if you are B2B or B2C.
The author sites the growing sales in MP3 phones and players - together over 320 million in 2007 anticipated. [...]

UC Berkeley is offering over 50 free courses available via iTunes (click here to launch their site in iTunes).

No matter where you live, you can access at no cost the very same courses attended by students paying full tuition. And, given the critical mass of courses being offered across a range of disciplines, you can [...]

If you are going to use podcasting to supplement your marketing efforts, you need to stick by the ‘added value’ marketing rule. One tried and true way to get people to try your new medium - whether your website, your email newsletter, your blog or your podcast - is to offer something extra.
Making your [...]

For the tourism industry, what Philadelphia has done with its podcast marketing is sheer genius. Offering audio podcast tours of the city, allowing sight-seers to choose what to listen to and learn about the city’s landmarks. This can also be applied to a variety of other industries. It is possible to offer an audio or [...]