If your blog promotions are boosting traffic to your e-commerce site and your podcast marketing is producing the subscribers you were anticipating, why aren’t all those customers who are - according to your analytics - engaged in and using your content, adding to your bottom line? It would be comparable to your brick and [...]

Corporations have been implementing internal blogs, RSS publishing and there is even some experimentation with micro-blogging, ala Twitter. Yet many still are hesitating at the gate as to whether they will make an entry into corporate blogging.
Marriott Corporate Blog
There can be no predicting how each corporate voice will be judged, outside of the standard litmus [...]

Browsing through websites of local retailers and small businesses you tend to find sites that evidence a great deal of sincere effort invested into content that can only serve them a limited amount of time. Static websites, no matter how attractive or informative, are immediately stale upon the second visit and as soon [...]

Podcast marketing is met with skepticism by some corporations and businesses. Certainly it is new terrain, and can often appear more like a Wild West show than a viable advertising medium. But just as a viable country emerged out of the “Wild West”, as podcast and video marketing is being refined, a very viable marketing [...]

Podcast marketing and videocasting can prove to be a powerful catalyst for traffic and sales. Josh Bernoff at Groundswell interviews George Wright, marketing director of Blendtec, a company that made their powerful little blender into an A YouTube star.
Pondering the dilemma of selling an un-sexy blender for the rather steep price of $400 , [...]

Search engine visibility is, ultimately, about the successful conversion of your readers to consumers of your product or service. Properly optimized sites flood you with traffic but how you handle those potential customers from there determines if they subscribe to your RSS feed and become a “regular”.

Communities of Passion
“Communities of passion” is an excellent [...]

Business blogging for the lone entrepreneur is nothing short of a windfall. Especially for those whose commodity is knowledge. Video and podcast marketing have afforded teachers, language experts, trainers, and consultants of all stripes an entirely new and potent means of serving and expanding their client base.
Permission Marketing
Marketing expert Lisa Wehr states that“With the advent [...]

Is your advertising dollar playing to an empty house?
“While the traditional commercial is not extinct quite yet, it’s on the endangered list. “That ship has sailed,” says Joseph Jaffe, author of the book, “Life After the 30-Second Spot.”
Where has your audience gone?
“The average American spends more than 15 percent of his media time online, as [...]

Podango, a hosting service for individually owned podcast stations, today launched a very useful station by Jason Van Orden. It’s called The Podcasting Mastery Station and is meant to assist new podcasters and to share podcasting know-how.
If you are not familiar with Podango, go check out the site. It’s very well designed and well [...]