Marketing your podcasts through social media is critical for building followership. Podcasts themselves are a form of social media, and as such, it is a natural and easy fit to use other SM platforms to promote your message.
There are multiple options, some have a broader impact than others. Here are some of my favorite tools [...]

Many people decide to start a podcast based on a whim. “Hey, I have this great topic and I should start a podcast!” or “I could get a lot of traffic to my blog if I added a podcast.” Whatever your reason for considering it, creating a podcast starts way before the recording process.
There are [...]

Using show notes for podcast marketing is a great way to promote your efforts. In fact, it is absolutely essential, and here’s why…podcasts are an auditory medium, something that isn’t indexed by search engines.
Potential podcast listeners have a challenging time finding new and relevant podcasts. Currently, there are podcast aggregating sites like itunes and podcastalley.com, [...]

Podcasts are a great tool for marketing a product or service. If you aren’t familiar with podcasting, here’s a quick Wikipedia definition:
A podcast is a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Though the same content [...]

Podcast Marketing is not unlike other types of social media marketing. The difference is the channels used to get the word out.
The first thing you need to do is ensure that you have developed a solid title and have used the same key phrases in title, tags and description. This is really important…if you haven’t [...]

Podcast marketing is often overlooked…and without a strategy, yours will be lost in the sea of recorded material. Start with getting people’s attention.
Do you have a title for your podcast that is clever, engaging AND likely to be found in a search? How do you know what your listeners are searching? Think about your focus, [...]

Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]

Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space. Many individuals and organizations react to the hype and jump in unprepared, [...]

You use social networks, microb-blogs, and comment on other blogs as a way to share and market your blog, but are you tapping into the huge list of options for sharing your podcast? Here is a quick list of sites that can help your subscriber base for your podcast.
odeo.com
grepr.com
blubrry.com
collectik.net
blip.tv
mobilcast.com
Podcast.net
Podfeed.net
podnova.com
Like social networks, there are probably [...]