In this Web 2.0 world, one of the best ways to get buzz going about your company or your podcast is to attend an event where there are like minded individuals.
The Portable Media Expo is one such event. 
Through unique conference sessions, networking functions and an exhibit hall, the entire event is devoted to the [...]

If you are investing in podcasting, then you need to make every effort to encourage it’s use among your current web visitors.  Because you have created an item that is relevant to them and useful content as well, they will be your largest cheerleaders, once they figure out what a podcast is.
Podcast EducationTry to encourage [...]

Because podcasting is so very new, part of podcast marketing means podcast eduation.
To determine the best way to market your podcast you may have to keep that in mind.  Of course, you may have a particularly savvy group of listeners, so this may not be the case, but I would guess that even premier tech [...]

One of the best things about RSS, and through RSS, podcasts, is that the need to return to the site is gone and lazy syndication enables your never having to visit it again.
Of course, with podcast adoption numbers in the low single digits, we need to give your listeners a way to understand HOW to [...]