When you’re considering adding podcasting to your marketing mix, don’t get hung up on the technology. While you’re experimenting, focus on the content of your podcast.  If you’re creating MP3s, voice notes, dictation, or indeed recording audio in any format, you can create a podcast. Add the audio file to your Web site, and offer [...]

It is really interesting how much mis-information there is about podcasting online. Podcasting is not merely putting an audio file online. Many people put a audio file on a website and then say they are podcasting.  This is the most common mistake that newcomers to the podcasting technology make. Podcasting is an RSS 2.0 feed [...]