Business Blogging makes lots of sense, especially when you consider the upside.
That very upside is underscored in a post on Business Blog Advice.com entitled, “The Top 6Reasons Marketers Should Blog.” 
One of the key points the writer makes is that Business Blogging allows for fast search engine spidering and indexing of your site.
Did you know that [...]

You can improve the speed in which your post is picked up in search engines by "pinging."

Many blog authoring tools automatically ping one or more servers each time the blogger creates a new post (or updates an old one.) That is, the tool sends an XML-RPC signal to one or more "ping servers," which can [...]