I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]

Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]

Business blogging isn’t an accidental venture. The best business blogs look like they’re unplanned, but they’re really the product of a lot of thought about how a business blog fits into the author’s business objectives.
If you understand how your business blog relates to your business objectives, developing blog marketing and content strategies will become much [...]

Last week, I talked about the value of enabling comments on your blogs. Comments from readers are like gold because they can tell you how well you’re reaching them with your message. Leaving comments on other blogs is likewise valuable, not only as a blog promotion tool, but also as a way to keep up [...]

You want to start business blogging but you don’t know where to start. You have ideas for blog marketing but you don’t know how to translate them into an actual product. You know that business blogging can improve your search engine visibility and provide real value to your customers but you don’t know what to [...]

If you’re new to business blogging and blog optimization, try developing a limited set of keywords that you can use frequently in your posts. General keywords won’t produce a satisfying search engine result. You’ll need to find descriptive keywords that lead your readers directly to your blog. It’s much better to reach a small [...]

Small business owners are developing a big interest in RSS marketing. Business blogging is just hitting stride, and on the horizon are other exciting tools that can improve search engine visibility and draw customers to your site.
Drawing customers to a site is one thing, but how do you keep them coming back? A good RSS [...]

The two questions that many readers may be wondering when it comes to today’s topic are:

What is custom branding and design?
Why is it important to my business blog?

A blog site’s “brand” or platform really is dependent on your company’s needs, and, with the assistance of a blog marketing specialist who will be able to provide you with custom [...]

How often should you post? How long should your posts be? Many factors play into those answers but I like Content Blog’s Amrit Hallan’s treatment of the subject.
“These days it is advised — rightly so — that you should write less, write well, and promote a lot.”
Write less. A good rule of thumb. Being one [...]