If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view [...]

Because you want to offer the reader a site with content that updates often, you might consider integrating RSS news directly on your main page.
Take a look at our main page, RSSApplied.com.  Notice that on the left side we have real time news delivered via RSS.  Then, on the right side we’ve integrated the RSS [...]

If you’ve no idea what a SERP is or why it’s important, you should read my Introduction to SEO post:
… large search engines, like Google, MSN, and Yahoo index your content to determine what your site is about. They load the data on your site into their indexes, and then when a searcher enters a [...]

This is a fairly common question from new website owners.  So, does it help?
Well, the answer is two-fold. 
If the domain has page rank, then many times a signature will help your own page rank.
But, if the site uses the rel=no follow tags in their comment section, which is not uncommon, the link will not [...]

Strategies that offer too-good-to-be-true promises of high page rank for cash can often backfire.  This is nothing new to most of us.  We know search engines can blacklist your site and remove it from their index if they see you employing these tactics.

Page rank redirects
Keyword Stuffing
Malware (exploitative behavior to install software taking advantage of browser [...]

Look for your page rank numbers to change in the next few days.  Hopefully, if you’ve been attacking your keyword strategy like you should have, and with the help of your tightly defined syndicated briefings, you’ll go up in page rank.
Right now (11am E) all the blogs I am visiting have no page rank, so [...]

Google guards their search algorithms carefully, but from time to time they are willing to give some hints as to how they weigh the sites listed in their index.  Performancing.com has an exclusive interview with Matt Cutts, Sr. Engineer and Head of Webmaster Relations at Google.
Q. Can you give the Performancing readers a few tips [...]

I’ve been using Eh List for about a month to give me a daily recap of my backlinks and general importance in the blogosphere. 
Eh List offers you a daily recap but also a historical graphical representation of your links, your blog links, and the number of pages Google has indexed in your site. 
The [...]

This article is the third in a 6 part series.
While we all understand that the number of links pointing to your site boosts your ranking in the search engines, many fail to realize that the quality of the links is more important than the quantity.
Linking to a site Google considers spam can immediately cause your [...]