New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]

What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  [...]

The two questions that many readers may be wondering when it comes to today’s topic are:

What is custom branding and design?
Why is it important to my business blog?

A blog site’s “brand” or platform really is dependent on your company’s needs, and, with the assistance of a blog marketing specialist who will be able to provide you with custom [...]

WordPress has proven itself to be an good program for some to utilize for writing your blog.  It’s a favorite of a high number of individuals and businesses all over the world.  Although WordPress can be a favorable blogging program for those just starting out, it can be slightly remedial for the image you are [...]

I’ve started my Christmas shopping online and it is my goal not to step inside a single brick and mortar store this holiday season. I imagine that there are millions of consumers who are going to go the same route. Are we going to find your e-commerce site or are we going to find your [...]

Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.

One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]

Warning: this is a rant - a rant to small retailers.

It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]

Business Blogging is likely to be an essential business tool for your company. In Tuesday’s post, we mentioned that when your business has a blog, tt shows your customers, clients (and would-be customers and clients) that you are up to snuff with the latest in business communications.
With a business blog, your business can keep your [...]

Web marketing consultant Stephan Spencer is a big believer in “sticky posts” as Blog Optimization tools.
First, a word about sticky posts. These are posts that regardless of the date or time you first upload them to your blog, they will appear at the top of your lists of posts. That way, when your readers come to your [...]