Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]

When you take up the gentle art of business blogging, there are a few steps you can take that will assist you with optimizing your blog. Blog optimization ensures that your blog reaches the market segment you’re speaking to.
Whileblog optimization is different than search engine optimization, you will use some of the same techniques [...]

Utilizing tags in conjunction with your blog is a crucial method to get your blog postings recognized through a search engine.  So what are tags?  Put simply, tags are keywords about the main ideas in your blog entry.  They need to describe your post specifically, but without being too “wordy.”  If you plan to use [...]

Warning: this is a rant - a rant to small retailers.

It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]

The Chartered Institute of Marketing in the U.K recently said that businesses need to invest in SEO if they want to survive online. They go on to say how most people “Google” a word to find a business. If you are a real estate broker in Denver, Colorado and someone Googles “real estate broker in [...]

Your pizza is a hometown legend. You have about a dozen restaurants locally and you want to solidify your leadership in the market, further extend your brand and leverage your operation with a view of possibly expanding throughout a tri-state region. What should your website involve to achieve this?
Building a Site That Achieves Results
XML/RSS
A website [...]

Social media marketing is another aspect of online marketing that you will likely want to explore. It’s another opportunity to build your brand and gain more boost for all of your blog marketing efforts.

Facebook and Small Business Marketers
According to Trendcatching, in May, Facebook had 25m users, expected to reach 50m by year’s end. Of those, [...]

Search engine visibility for your site is greatly improved for local search results by optimizing your images, especially given Google’s and Yahoo’s implementation of universal search.

Beyond aesthetics, images cause a viewer to linger, particularly if your product has a community of “passionate users” (a label applied to those consumers whose enthusiasm often culminates in vibrant [...]