Warning: this is a rant - a rant to small retailers.

It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]

A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.
Though this area of SEO is evolving, there [...]

What is your landing page and what is it supposed to deliver? Your landing page is where your customer has come to get what you said you were going to give him. If you have an ad promising free podcasts on scuba diving in the Bahamas, now is not the time to try to [...]

Blog optimization assures that your site ranks high in multiple search engines. The search engines spider your site seeking relevant words and phrases, but, what if the relevant words being sought are in Spanish? As with any blog marketing campaign, you have invested a great deal of research breaking down your demographics. RSS publishing allows [...]

Web marketing consultant Stephan Spencer is a big believer in “sticky posts” as Blog Optimization tools.
First, a word about sticky posts. These are posts that regardless of the date or time you first upload them to your blog, they will appear at the top of your lists of posts. That way, when your readers come to your [...]