There are many ways to start and support a business blog, but to make your efforts productive, consider how your blog fits into your overall site.
Unfortunately, many business blogs are not truly integrated into a corporate Web site. They look like an afterthought, and optimization efforts suffer as a result. The very best business blogs [...]

If you’re new to business blogging and blog optimization, try developing a limited set of keywords that you can use frequently in your posts. General keywords won’t produce a satisfying search engine result. You’ll need to find descriptive keywords that lead your readers directly to your blog. It’s much better to reach a small [...]

There’s a nice interview with Matt Cutts on 4Holteliers.com. Matt Cutts is in charge of Google’s Web Spam team, and in the interview, he talks about using your Web site to reach your target customer. As a little bonus, the site has posted the 20-minute video version of the interview as well. It [...]

By now, you know the importance of keywords in search engine visibility and blog optimization, but you may not be as certain when it comes to choosing keywords. The more descriptive your keywords are, the more likely you are to reach the audience you’re looking for.
When it comes to generating keywords - those terms [...]

When you take up the gentle art of business blogging, there are a few steps you can take that will assist you with optimizing your blog. Blog optimization ensures that your blog reaches the market segment you’re speaking to.
Whileblog optimization is different than search engine optimization, you will use some of the same techniques [...]

What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  [...]

Last week I posted on the importance of link building, and today I would like to expand on that topic a bit.  The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There [...]

Optimization is a word you’ll hear a lot, but not all optimization is created equal. Search engine optimization and blog optimization aren’t the same thing. Business blogging may be an integral part of your campaign but your goal for your blog is to grow your reader base. A growing reader base means increased [...]

The two questions that many readers may be wondering when it comes to today’s topic are:

What is custom branding and design?
Why is it important to my business blog?

A blog site’s “brand” or platform really is dependent on your company’s needs, and, with the assistance of a blog marketing specialist who will be able to provide you with custom [...]