I’ve started my Christmas shopping online and it is my goal not to step inside a single brick and mortar store this holiday season. I imagine that there are millions of consumers who are going to go the same route. Are we going to find your e-commerce site or are we going to find your [...]
Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.
One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]
Warning: this is a rant - a rant to small retailers.
It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]
Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]
The Chartered Institute of Marketing in the U.K recently said that businesses need to invest in SEO if they want to survive online. They go on to say how most people “Google” a word to find a business. If you are a real estate broker in Denver, Colorado and someone Googles “real estate broker in [...]
When it comes to promoting your business online there are plenty of places to turn. Of course you can always advertise, but remember: advertising creates awareness, not sales. It’s good, hard marketing that builds your sales percentages.
Advertising and marketing combined will, however, build your search engine visibility. People today use search engines to find information, [...]
RSS Marketing Strategies point to RSS as a superior way of getting your “transactional” (i.e. “buy this”) messages out than e-mail does.
That wise perspective is offered by Rok Hrastnik, author of the new e-book entitled Unleash The Marketing and Publishing Power of RSS.
Rob writes that, “it’s time to take on e-retailers, online service providers and [...]
Blog Promotion strategy that is often overlooked involves locating blogs with topics somewhat similar to yours and placing relevant comments in their comment box area.
This can be effective especially for those blogs that let you create your own online identity with the main Web address or URL of your blog included as a link to [...]
Blog Marketing is how I spent a good bit of today. Not marketing my own blog, but helping someone else with theirs.
Want to know what I was doing earlier today? I received, and then acted upon, an email from a friendly competitor who writes about the same subject I do in one of the other [...]