Don’t hesitate to ‘dish’ every now and then.  While 90% of your business blog should be solely about business, allow your users to connect with you on a more personal note as well.
If you don’t, you’re missing the whole point of blogging, which is to connect to your customers.  Give them a glimpse into your [...]

Conducting market research is often one of the most costly parts of a large scale media and marketing campaign.   And, even when you are not in the middle of an advertising campaign, you still are faced with the task of gauging market interest and finding out what you can improve upon.
Many businesses are using their [...]

Do you just put up a link and a blockquote and consider your blogging job done? Of course, this repurposing of news is excellent for SEO, but if you are also blogging for PR or even because you enjoy it you need to think about post a substantial post.
Sometimes I catch myself finding anything [...]

A corporate evangelist is a necessary component of a Web 2.0 company.  The job is similar in nature to a PR representative, but with more authority. 
The best example is that of Robert Scoble.  I’m not going to link to Robert, he sure doesn’t need it and I think it would be more eduational for [...]

When addressing a complaint, abide by the three PR rules, as they apply to the blogosphere:

Be QuickMake sure to subscribe to a feed (from news.yahoo.com or news.google.com) on your company’s name.  Respond immediately to complaints.
Be FrankBe honest.  Don’t sugarcoat your words.  If you screwed up, admit it.  But, don’t be afraid to ask the poster [...]

IBM was pleased to see Christopher Barger was writing a blog, even though it had nothing to do with IBM or even technology.
So, about a year ago, he was surprised to learn that his readers included some people he wasn’t counting on: his bosses.
Even though he never blogged about IBM, Barger wasn’t sure how managers [...]

Be sure to evaluate your blogging strategy from time to time. With the community-feeling of the web, you can see how you are doing in relation to your goals of creating an online voice for your company.
Free Tools for Blogosphere Evaluation:

Technorati
Feedster
egoSurf
Alexa
Google Page Rank

If you aren’t reaching your goals, consider applying a deeper [...]