The rise of new media technology is not only providing extended promotional resourcing to corporate marketing campaigns and entertaining the masses, it is turning the tables on established media businesses.  You may have heard about YouTube’s availability to a disgruntled former employee of Lockheed Martin, a military contracting business, to report his first-hand witness of deficiencies [...]

Podcast marketing is already becoming one of the more popular marketing strategies. Video podcasting is set to become even more popular as online video offerings increase. And with Internet user better able to choose what programs they watch online (or downloaded to personal devices like iPods), podcast marketing will become a more important way to [...]

Mainstream marketers are using online video to bring their message to the online audience more and more.  In the news today I saw notice that Pirates of the Caribbean is being advertised on YouTube and the television show Psych is being hyped on Motion.tv (a smaller, video sharing niche site).
Seeing the interest in user generated [...]

Nielsen Ratings is by far the best
known rating system for television.  Now Neilson wants to begin measuring online
content as well.

In its
announcement last week, NetRatings said it would partner with sibling Nielsen
Media Research to work on a single source panel to track and report combined TV,
Web, and digital media consumption. The plan calls for Nielsen [...]

Arguably the least forgiving company of user generated content, Sony BMG, it has come as a surprise to see Sony put together Brightbox that offers Sony music videos for display on private or public pages, like MySpace:
Pre-roll advertising will run before the music videos launch and
another ad will load between every other video. The ads, [...]