With NBC making a deal with YouTube earlier this week and now MTV planning to sell their new shows on iTunes, online TV and TV on demand is getting closer everyday.
RSS is part of the revolution to bring media to readers/viewers when they want it and in a format they can digest. Ad supported, [...]
In a surprising move, the New York
Times announced it was about to begin running ads on the front page of their
business section. Widely held as sacredly ad-free, the move is an attempt to
bolster ad revenue at a time when the web is ‘oh so hot’ and newspapers are ‘oh
so not’.
Newspaper advertising:
Expected to sell
at high rates [...]
Still telling advertisers your click through rate? If so, Amy Aeurbach may have a bone to pick with you. She says if you are still using the antiquated and unreliable metric, you should be ashamed.
If you are still reporting the click-through rates of sites in any
reporting presented to clients, I implore you to stop. Because [...]
A sort of Entertainment Tonight that just goes on and on, everyday, is what CBS is bringing their adoring public in the form of ShowBuzz.com. I can’t see this site reaching the community that Gawker reaches, being it will be far too ’safe’, but CBS is trying their best to reach online celeb watchers and [...]
Video content is the hottest thing online at the moment. With the video iPod launch a few months ago, vidcasts are springing up everywhere.
AOL has been a long-time provider of video on their portal, probably due to their TimeWarner parent company. However, with the purchase of Truveo AOL adds a new depth to AOl’s online [...]
Looks like Google HAS partnered with CBS to deliver their shows via the Google Video Store.
From Slashdot:
acid06 writes "Engadget and BusinessWeek covers Larry Page’s talk at CES regarding the much anticipated Google Video Store. The rumours proved to be true and they’re really going online with CBS to sell commercial-free episodes of their series. Deals [...]
While the vast majority of advertisers and affiliates are honest, it is in your best interest to avoid the bad apples:
The case stemmed from a pay-for-performance agreement–in effect between May 2002 and September 2003–under which Click2Boost agreed to obtain Times subscribers by advertising online. Click2Boost claimed it provided the Times with 45,000 subscribers in that [...]
One of today’s top stories is Yahoo!’s plans to unveil their video strategy at CES this week.
The idea isn’t new. Music videos, Victoria’s Secret fashion shows and the C-SPAN public affairs channel have been available online for years, including on Yahoo.
What’s different now is the convenience. A proliferation of high-speed connections has made downloading [...]
Reaching your target market is getting increasingly difficult. Users are getting savvier and can get information from many sources. You need to embrace this medium as an additional and very powerful way to reach your market. Users are wanting information when they want it, how they want it, and in the format they want. The [...]