Posts Tagged ‘online-media’

MTV Will Sell Shows On iTunes

Friday, June 30th, 2006

With NBC making a deal with YouTube earlier this week and now MTV planning to sell their new shows on iTunes, online TV and TV on demand is getting closer everyday.
RSS is part of the revolution to bring media to readers/viewers when they want it and in a format they can digest. Ad supported, [...]

Newspapers Continue to Struggle Against New Media

Friday, June 23rd, 2006

In a surprising move, the New York
Times announced it was about to begin running ads on the front page of their
business section.  Widely held as sacredly ad-free, the move is an attempt to
bolster ad revenue at a time when the web is ‘oh so hot’ and newspapers are ‘oh
so not’.
 Newspaper advertising:  
Expected to sell
at high rates [...]

CTR

Friday, June 23rd, 2006

Still telling advertisers your click through rate?  If so, Amy Aeurbach may have a bone to pick with you.  She says if you are still using the antiquated and unreliable metric, you should be ashamed.
If you are still reporting the click-through rates of sites in any
reporting presented to clients, I implore you to stop. Because [...]

ShowBuzz.com Launched by CBS

Wednesday, June 14th, 2006

A sort of Entertainment Tonight that just goes on and on, everyday, is what CBS is bringing their adoring public in the form of ShowBuzz.com.  I can’t see this site reaching the community that Gawker reaches, being it will be far too ’safe’, but CBS is trying their best to reach online celeb watchers and [...]