Merrill Lynch lowered their ad spending projections mid year yesterday, following Universal McCann’s Robert Coen doing the same a day earlier.  
While ad spending is still expected to rise, the rise may be less significant than previously thought.  
Merrill Lynch decreased its projections to 5.1 percent growth after forecasting that U.S. ad spending would increase [...]

Internet Retailer’s latest survey on business operations and stability suggests that internet businesses are prepared for business.
The latest Internet Retailer survey—this one on current business operations and profitability—reveals that most retailers taking part in the survey are established, profitable for at least the last two years and expect robust sales growth, with 40% anticipating growth [...]

Take a look at this ad for a martial arts studio. 
They’ve studied the surrounding area and created an ad that fits well with it.  Now, take that idea to online advertising.
You have to come up with an ad that:

works with many sites
looks custom for the site it is on
evokes emotion (laughter, tears, excitement)
is memorable

Is [...]

Finding innovative marketing efforts in the automobile dealership industry is not easy.  We have all endured the flashy yet boredom-inducing auto ads for years.  So, you can imagine my surprise to see that there is an automobile dealership utilizing RSS to deliver their auto specials.
"By offering RSS feeds we’re giving the Internet car shopper an [...]

If you are an  online marketer, you’d
better pay attention to a study released from eMarketer
on Tuesday:
NEARLY HALF OF
ALL CONSUMERS are "extremely" concerned about the
privacy and the security of their personal information while shopping online,
according to an eMarketer report released Tuesday. What’s more, 29 percent of
consumers surveyed reduced the number of items they bought online because [...]

Steve Rubel joined one of the largest PR firms, Edelman, and left the private PR firm, CooperKatz earlier this week.
Edelman has been hiring other well-known bloggers to help their clients secure a place in the blogosphere.
In September, the firm brought RedState.org blogger Mike Krempasky onboard to handle the Wal-Mart account. Krempasky founded the Web site [...]

What should your business blog be doing? If that’s a question you’re asking
yourself, read this excerpt from a current TechNewsWorld article, “Blogs for Business: Benefit or
Boondoggle?”
“Blogs can create a direct outlet between a company and its target
consumers,” said Chris Thilk, a marketing expert at Bacon’s Information
Services, based in Chicago. “The immediacy is attractive, since the [...]