Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]

Coremetrics 2007 is the latest release by Coremetrics for online marketing tools. This new version offers advanced tools that work with a variety of Internet marketing tools to evaluate elements such as blogging and RSS technology, podcast marketing, and other online tools in order to help businesses manage their online marketing campaigns. Yahoo Business reports:
"With [...]

Many business that start up blogs do not realize the importance of blogging technology in the realm of actual business marketing. Consequently, the business blog falls to the wayside after a few weeks. However, if you plan to take advantage of this online marketing tool, it is important that you start taking your business blog [...]

People like to buy things from businesses that know what they are doing. Purchasing products and services from an expert is a more comfortable experience than just purchasing from anybody. You can use your business blog to establish yourself as an expert by posting relevant and useful information in the course of your business blogging. [...]

One way to stretch your online marketing dollar is to start a business blog. Because blogs are so inexpensive, they offer a good way to raise search engine visibility, bringing more traffic to your Web site and helping you receive more customers. Add your business blog to an RSS feed, and you can reach even [...]

You can boost your business Web traffic by taking advantage of RSS technology to distribute your business blog. RSS blogging can help you reach a wider audience, at the same time you reach a niche audience. Submitting your blog to outside RSS feeds can be a good online marketing move
RSS feeds
Submitting your RSS feed, complete [...]

Using RSS marketing strategies to promote the e-commerce end of your business is a good way to expand your online marketing capabilities. Because RSS technology has the ability to be both wide and narrow at the same time, it is possible to reach a large amount of people, yet still focus on specific market segments.
RSS [...]

In Google’s continued refinement of their search engine services, an RSS feature has found its place among select results pages. This is especially handy considering the increased interest in business’ use of RSS feeds and the current marketing spotlight hovering over the use of corporate weblogs and RSS feeds for their distribution.
RSS Applied welcomes Google [...]

ARF, the Advertising Research Foundation, is planning on releasing their latest helpful booklet designed to give the timid internet advertiser the confidence to really advertise online.
The book, The Online Advertising Playbook, should be very helpful to buyers, planners and small business owners.
At about 320 pages, the book will include case studies as well as interviews [...]

 Merrill Lynch lowered their ad spending projections mid year yesterday, following Universal McCann’s Robert Coen doing the same a day earlier.  
While ad spending is still expected to rise, the rise may be less significant than previously thought.  
Merrill Lynch decreased its projections to 5.1 percent growth after forecasting that U.S. ad spending would increase [...]