Arguably the least forgiving company of user generated content, Sony BMG, it has come as a surprise to see Sony put together Brightbox that offers Sony music videos for display on private or public pages, like MySpace:
Pre-roll advertising will run before the music videos launch and
another ad will load between every other video. The ads, [...]

Efficient and effective online ads?  That’s the hope for ADI.  Launched by well respected research companies, Insight Express and Marketing Revolution, the new system may make online advertising as effective as traditional media advertising, specifically the small screen.
Television advertising has always been a good bet for advertisers.  Most people don’t yet fast forward through commercials, [...]

Because of the rash of new investors, VC infusions, blogging, RSS, podcasting, and other ‘hot tickets’ online, we’re seeing a significant increase in online ad spending.
Other reasons for ad increases:

Marketers are finally realizing the ways to impact offline sales by online ads (targeted, not broad, advertising)
Buying online is increasing
News consumption online is increasing
Broadband connections enable [...]

While MSN knows it cannot topple Google’s Adsense program head-on, one thing Google is not doing as effectively as they would like is local search. Sites like 411.com and About.com seem to do a better job than the industry leader in online ads.
With that in mind, MSN has partnered with Verizon’s SuperPages.com to bring [...]

Business 2.0 has an article comparing Web 2.0, with the web’s rise and fall of the early 90s.  Some startling revelations from The Return of Monetized Eyeballs.
And with companies like Ford, McDonald’s, and Procter & Gamble
announcing plans to do more Internet advertising, content giants are
eager to buy audiences. In the past year, the New York [...]