When a potential customer has paid one visit to your website, you have accomplished the biggest first step in online advertising. Whatever means you utilized to get them to your site should be categorized in the "keep it coming" category. Now you can devote your attention to guaranteed return visits. An initial browsing of your [...]
Advertisers spend big bucks online and they hate nothing worse than click fraud. However, a study has recently found that Click Fraud is costing us hundreds of millions of dollars a year.
So researchers at information-industry researcher
Outsell set out to find out just how costly click fraud may be. Their
finding: The practice cost as much [...]
One of the most painless ways to increase your site traffic is to analyze your visitors and see where most of them originate. You can take that information and use it to:
Identify a demographicIn order to please your readers you need to know who they are. Identifying your key traffic points is crucial in understanding [...]
Mainstream marketers are using online video to bring their message to the online audience more and more. In the news today I saw notice that Pirates of the Caribbean is being advertised on YouTube and the television show Psych is being hyped on Motion.tv (a smaller, video sharing niche site).
Seeing the interest in user generated [...]
ARF, the Advertising Research Foundation, is planning on releasing their latest helpful booklet designed to give the timid internet advertiser the confidence to really advertise online.
The book, The Online Advertising Playbook, should be very helpful to buyers, planners and small business owners.
At about 320 pages, the book will include case studies as well as interviews [...]
Jensense is looking for a few more guests for her upcoming Click This!. She’s specifically looking for a few people to discuss the hot topics, like scaping and being banned from YPN or Adsense.
This is an episode that those of you who are affected by the world of online advertising shouldn’t miss. Here are the [...]
The keywords that were most popular around Christmas were much less specific than this past quarter’s keyword choices, according to Performics, a division of Doubleclick. In a keyword study(pdf) they found that shoppers buying for themselves seem to have their minds very specifically made up to the point that keyword phrases and highly specific keywords [...]
Merrill Lynch lowered their ad spending projections mid year yesterday, following Universal McCann’s Robert Coen doing the same a day earlier.
While ad spending is still expected to rise, the rise may be less significant than previously thought.
Merrill Lynch decreased its projections to 5.1 percent growth after forecasting that U.S. ad spending would increase [...]
Still telling advertisers your click through rate? If so, Amy Aeurbach may have a bone to pick with you. She says if you are still using the antiquated and unreliable metric, you should be ashamed.
If you are still reporting the click-through rates of sites in any
reporting presented to clients, I implore you to stop. Because [...]