How often has a customer walked into your office, shook your hand and told you how much he has enjoyed reading your print ads? Or that he makes a point of driving by your billboard everyday? Yes, rhetorical questions, but you get the point. There is absolutely no way you can engage your customers, [...]

Now available — Forrester podcasts! These free podcasts focus specifically on interactive marketing and feature and feature a series of interviews with analysts and industry leaders who spoke
at our Consumer Forum in October. Note that we are currently testing this new medium and we’re trying to figure out what works, what doesn’t. So we’d [...]

While Microsoft has debated which RSS icon to use in their upcoming versions of Internet Explorer, Office, and Vista, they’ve gone from designing their own, to now adopting Mozilla’s orange version. 
Knowing that whatever icon Microsoft chooses will end up being the standard, I can only applaud them for taking their largest competitor’s icon and [...]