Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]

Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".

Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.

I’m [...]

Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

The OLPC project (One Laptop Per Child), the makers of a $100 laptop for poverty-stricken countries, just announced the launch of their product, the OX. It features a pared-down Linux based OS called Sugar and a wireless network card.
Sugar runs only a specific suite of software for blogging, instant messaging, web browsing and (wait for [...]