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Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]
Google News is a very comprehensive news aggregation of both news sources (4500 in total), as well as blogs.
Since part 1 of blogging is listening (part 2 being responding), you need to find easy ways to listen to what your customers are saying. Searching the web is an inefficient use of time. Google News [...]
It’s a guarantee that Apple is feeling ecstatic that its relatively recent iPod device is suddenly the savior of two of the most notable automobile manufacturers, Ford and GM. Both car companies are integrating iTunes software and iPod capabilities into their production lines for a stab at savvy car buyers. It’s no secret that the [...]
Marketers maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization. This is especially true for a consistent weblog.
Blogging can satisfy the marketing [...]
While I think, as well as most online observers, that the Netscape.com change is a good one, gradual change is commonly regarded as a good thing when it comes to changing a longstanding web brand like Netscape.
If you haven’t heard the web design story everyone is buzzing about:
I’ve been tracking the
release of the [...]
Despite its best efforts, the email inbox tends to be a clutter of relatively undifferentiated content. It’s easy to lose emails, hard to find them again later and prioritizing which messages to read is awkward to automate.
Enter RSS, a much more sophisticated and intuitive means of communicating. One of the primary advantages of [...]
We all realize that downloadable music is hot right now, and will continue to remain so, but CNet’s recent story on iTunes selling more music than Tower Records or Borders is just the tip of the iceberg.
To merely see the revolution of downloadable content as pertaining to music, or even video is dangerous. [...]
Ask anyone who knows marketing, and they’ll tell you niche marketing is powerful. But ask Dennis Howlett and he’ll tell you a story that’s almost unbelievable. It’s a good thing he has the stats to prove his case.
A month ago, my journo pal Dennis Howlett dropped me a note to say he’d started a new [...]