Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]

A lot of businesses wonder why they should even get involved in business blogging in the first place. Whenever I talk to people about this concept I get a question like this, “Aren’t blogs just written by people that have nothing better to do?” As you can see, blogs and blogging in general [...]

If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]

Blog Marketing tips? Well, we have lots of them.
We gave you some on Tuesday. Here are a few more that experience has taught us work well for us:
Depending upon the business, complexity, and ad opportunities, blogs vary in size and approach when devising successful blog marketing. You can advertise directly on a blog that appeals [...]

Blog Marketing is how I spent a good bit of today. Not marketing my own blog, but helping someone else with theirs.
 
Want to know what I was doing earlier today? I received, and then acted upon, an email from a friendly competitor who writes about the same subject I do in one of the other [...]

I came across a nice email newsletter application that has an entirely online engine called Letterpop.com.
I know you can turn your blog’s RSS feed into an email newsletter using apps like feedblitz.com, but it’s just not the same.
Content in an email newsletter tends to be collated and more selective, as opposed to the content [...]