As companies and marketers clamor for the newest 2.0 marketing idea, I’m surprised by how many seem to be forgetting the tool that started it all - blogging. Blog marketing has proven effective (when done right) and should not be forgotten as the foundation of your 2.0 strategy. This should be obvious, but [...]
The new G3 phone Z610 from Sony Ericsson is one of the latest gadgets the makes it possible to employ new media technology on the go. This phone makes it easy to take and post pictures to blog sites, for better picture blogging. Additionally, it makes it possible for business people to stay up to [...]
The Washington Post’s online site has announced that it is forming a blog network for lesser-known bloggers in order to help them raise their profiles. Bloggers must agree to have advertising on their blog sites, but the revenue is shared. Online Media Daily reports on this novel approach to new media by an old media [...]
Regular podcast marketing can help you gain loyal customers and can be an excellent way to garner more customers for your business. A podcast is relatively easy to make, and it is very easy to share on your Web site and over an RSS feed. Podcasting, RSS technology, and blogging are all compatible and can [...]
It is difficult to know what is allowed when current technology, especially in the area of online technology, is so new and has presented so many new possibilities. One of the difficulties when it comes to business blogging is copyright. What happens when you see a video clip on YouTube and you decide to use it [...]
In a surprising move, the New York
Times announced it was about to begin running ads on the front page of their
business section. Widely held as sacredly ad-free, the move is an attempt to
bolster ad revenue at a time when the web is ‘oh so hot’ and newspapers are ‘oh
so not’.
Newspaper advertising:
Expected to sell
at high rates [...]
Mainstream media giant, Viacom, and Pubsub have partnered to bring you targeted alerts on all local CBS affiliates websites.
Via Steve Rubel:
The local news sites now have a feature called TrackIt, powered by PubSub. TrackIt is described as “a matching service that tracks topics that matter to you, then notifies you when new content is [...]
So you want to try to get your head around podcasting and how it can help in your marketing and branding tasks?
What You Don’t Know About Podcasting Could Hurt Your Business: How to Leverage & Benefit from this New Media Technology.
Well, the best thing you can do is read this whitepaper that will [...]
It has been said that podcasting is where blogs and radio intersect. It is a commonly known fact that business blogs can be highly effective. The next step in this process is having a business podcast either for internal or external messaging of your content, products,services, news updates ect.
When traditional business publications such as Fortune, [...]