Earlier this month, Starbucks launched a new Web site. Launching a business Web site is nothing new, but this Starbucks site was established to capture consumer feedback and ideas about how the company should modify itself to perk up its US coffee sales. The comments have rolled in by the hundreds to the MyStarbucksIdea.com.
The site [...]
Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]
When considering all aspects that will make your blog more visible in search engines, link building should be on the list, if not close to the top. According to Wikipedia, “Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of [...]
A financial advisor and new business blogger that I worked with objected during blog training that he really hasn’t the time to go traipsing around the internet leaving comments on blogs. I asked him how many networking events he attends regularly. A glance at his calender indicated that those activities comprised a far greater bulk [...]
The technology that promotes your site, i.e., blog site platforms, XML/RSS, podcasts, videos, etc., is always subject to change. Certainly, if you have been exploring the possibilities of blog marketing for your small business, you no doubt have read about Google’s transition to universal search and the growing emphasis on vertical search, suggesting [...]
<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.
Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long [...]
It’s a guarantee that Apple is feeling ecstatic that its relatively recent iPod device is suddenly the savior of two of the most notable automobile manufacturers, Ford and GM. Both car companies are integrating iTunes software and iPod capabilities into their production lines for a stab at savvy car buyers. It’s no secret that the [...]
Is full contact info necessary if you are a full-time blogger?
I’ve posted on this before but it bears repeating… You should have some sort of immediate contact info on your blog. Whether it’s your cell phone (as in Robert Scoble’s case), your business line (as in Steve Rubel’s case) or your Skype name with online [...]