Microsoft ventured into the ‘original video’ business in the mid-late 90s, but due to slow dial up connections was unable to find a business model that would work. However, if once you do not succeed, try, try again.
MSN Originals will be created by Reveille, the creators of The Office and The Biggest Loser.
MediaPost says they [...]
While MSN knows it cannot topple Google’s Adsense program head-on, one thing Google is not doing as effectively as they would like is local search. Sites like 411.com and About.com seem to do a better job than the industry leader in online ads.
With that in mind, MSN has partnered with Verizon’s SuperPages.com to bring [...]
It’s always interesting to read these debates, especially when you get concrete niche examples like this one:
By the time the cards were designed, printed, and stacked in Gompertz’s Montana barn, it was too late to arrange for wholesale distribution or grab any of the premium online-ad spots for his newly launched Chrismukkah.com site.
Luckily, a Chrismukkah.com [...]
Podcast marketing isn’t hard, once you understand the basics. However, feed conversion and enclosures are tricky. I’ve helped clients submit their podcast feed to iTunes who use free blogging
platforms like Blogger and they have to convert their feed to one that
supports rich media enclosures. Usually, they’ll choose to use Feedburner for conversion. Then they’ll have [...]
Google, the company who oozes simplicity and quirkiness has, of late, been introducing a mix of products. From Google Analytics to Google Base, there’s something changing at Google.
The focus on monetization seems to be the common denominator with all of these releases. As far back as Google’s Site Maps and even Adwords and Adsense we [...]
Microsoft released a new search solution for enterprise-level clients. It focuses on desktop search, allowing the IT departments to decide which features to allow and which to disable. Apparently many IT departments had disallowed desktop search for security reasons, but they saw many company employees ignoring directives and finding their own ways to utilize a [...]