Last year’s ad revenues continued to climb through the end of the year:
“The media landscape has clearly changed with more and more marketers
realizing that there is much to be gained from online advertising.”
said David Silverman, Partner, Assurance Services,
PricewaterhouseCoopers, “With the increase in broadband penetration
further enhancing how messages get delivered, we should continue to see
a favorable [...]

Don’t forget to place your online PR and offline PR strategy on the same track.  It’s silly to target two different markets and spend two different budgets, when the two can easily coexist.
For instance:

When you make a splash offline, put the great news on your blog.

Syndicate your own press releasesPut your press releases on an [...]

One of today’s top stories is Yahoo!’s plans to unveil their video strategy at CES this week. 
The idea isn’t new. Music videos, Victoria’s Secret fashion shows and the C-SPAN public affairs channel have been available online for years, including on Yahoo.
What’s different now is the convenience. A proliferation of high-speed connections has made downloading [...]