Podcasting is mobile.  Are your customers mobile?  Are they too busy to read?  Do they own MP3 players?
Of course, most businesses would answer yes to the first question.  Most consumers own at least one cellphone today.  They are mobile.  A mobile audience wants to take their news with them.
Likewise, most men and women are too [...]

The iPod, and other MP3 players, have earned a place in many people’s gadget collection, and deservedly so.  The ability to playback not only music, but podcasts, audiobooks and now, video makes these handy products indispensable for some.  Unfortunately, no matter how much we like something, we are not given extra hours in which to [...]

What, your customers aren’t into podcasting?  Don’t
worry because a recent study by The Diffusion Group
estimates that the podcasting audience will grow to roughly 60 million people by
2010.
I personally believe that number is a conservative, especially when you
consider how competitive the mp3 consumer electronics market has recently
become. 
True, podcasts are mainly accessed through a PC, but [...]